2026
SPonsors
We are so pleased to announce our sponsors for The Business of Naming 2026
FEATURED SPONSOR
This sound familiar?
You’ve come up with a terrific name, but the exact match domain name is already taken.
Don't stress. Don’t give up. Summon the Name Ninja instead!
Name Ninja is a boutique domain name acquisition firm that helps namers, naming agencies, and their clients get the domains they need for their next big thing.
We use a proprietary combination of detective work and hostage negotiation to get you that target domain – safely, stealthily, and for the lowest viable price.
Since 2013, Name Ninja has helped hundreds of clients acquire their dream domain names. Summon us to discuss helping you and your clients.
namers@nameninja.com | 416-203-7033 | www.NameNinja.com
This sound familiar?
You’ve come up with a terrific name, but the exact match domain name is already taken.
Don't stress. Don’t give up. Summon the Name Ninja instead!
Name Ninja is a boutique domain name acquisition firm that helps namers, naming agencies, and their clients get the domains they need for their next big thing.
We use a proprietary combination of detective work and hostage negotiation to get you that target domain – safely, stealthily, and for the lowest viable price.
Since 2013, Name Ninja has helped hundreds of clients acquire their dream domain names. Summon us to discuss helping you and your clients.
namers@nameninja.com | 416-203-7033 | www.NameNinja.com
supporting sponsors
Trevor Caudle Law Practice is a boutique trademark law firm based in San Francisco, with over 20 years of experience in USPTO trademark law. For professional namers and brand strategists, we offer fast, reliable knockout searches — so you can confidently deliver names to clients knowing they're clear of conflicting marks. We also handle full trademark registration, office actions, and renewals. Flat fees. No surprises. trevorcaudlelaw.com | (415) 859-9626
Trevor Caudle Law Practice is a boutique trademark law firm based in San Francisco, with over 20 years of experience in USPTO trademark law. For professional namers and brand strategists, we offer fast, reliable knockout searches — so you can confidently deliver names to clients knowing they're clear of conflicting marks. We also handle full trademark registration, office actions, and renewals. Flat fees. No surprises. trevorcaudlelaw.com | (415) 859-9626
Namers! Does your naming process have a home? Is it scattered across myriad spreadsheets and browser tabs? How do you store ideas? Manage strategic context and rationale? Tag or organize? Shortlist async with your team? Perform knockout searches or prelim screening? How do you manage client visibility? Are you for or against imagery in pitches? Do you start every project from scratch? Hi, I’m David Carroll. I started my creative studio a decade ago. I had Adobe and Figma for design work, but nothing to act as HQ for my naming work. Fast forward: we’re now a team of three building Whatsoever—a dedicated, pro-manual workstation based on a tried-and-true backbone, highly influenced by many of y’all’s books, blogs, and podcasts. A home for naming work. whatsoever.biz
Namers! Does your naming process have a home? Is it scattered across myriad spreadsheets and browser tabs? How do you store ideas? Manage strategic context and rationale? Tag or organize? Shortlist async with your team? Perform knockout searches or prelim screening? How do you manage client visibility? Are you for or against imagery in pitches? Do you start every project from scratch? Hi, I’m David Carroll. I started my creative studio a decade ago. I had Adobe and Figma for design work, but nothing to act as HQ for my naming work. Fast forward: we’re now a team of three building Whatsoever—a dedicated, pro-manual workstation based on a tried-and-true backbone, highly influenced by many of y’all’s books, blogs, and podcasts. A home for naming work. whatsoever.biz
Litwin Kach LLP is a national boutique law firm providing sophisticated counseling across a full range of business legal services. Perry Gattegno leads the firm's Trademarks and Branding group, where he helps creative agencies around the U.S. figure out what to call things. Perry offers mass trademark searches, final clearance opinions, and trademark applications, with upfront fee structures and fast turnarounds while maintaining focus on brand strategy. The goal: getting your project to yes quickly and smoothly, with a sense of humor along the way. For more information, e-mail perry@litwinkach.com.
Litwin Kach LLP is a national boutique law firm providing sophisticated counseling across a full range of business legal services. Perry Gattegno leads the firm's Trademarks and Branding group, where he helps creative agencies around the U.S. figure out what to call things. Perry offers mass trademark searches, final clearance opinions, and trademark applications, with upfront fee structures and fast turnarounds while maintaining focus on brand strategy. The goal: getting your project to yes quickly and smoothly, with a sense of humor along the way. For more information, e-mail perry@litwinkach.com.
Brand-Aid, a division of TTG, supports branding agencies and freelance namers with all of their linguistic needs. Whether it’s linguistic screening, transcreations and transliterations of names and taglines, or even straight-forward translation, Brand-Aid is relied on by the industry’s top firms for consistent results at lightning-fast turnarounds.
Whether you’re launching to a wide array of global markets, or even a smaller domestic audience, Brand-Aid can facilitate your understanding of how prospective IP will resonate with speakers of different languages and safeguard against barriers to connecting with them. But don’t just take our word for it; ask your friends – chances are they’ve had a positive experience with TTG and Brand-Aid already.
Brand-Aid, a division of TTG, supports branding agencies and freelance namers with all of their linguistic needs. Whether it’s linguistic screening, transcreations and transliterations of names and taglines, or even straight-forward translation, Brand-Aid is relied on by the industry’s top firms for consistent results at lightning-fast turnarounds.
Whether you’re launching to a wide array of global markets, or even a smaller domestic audience, Brand-Aid can facilitate your understanding of how prospective IP will resonate with speakers of different languages and safeguard against barriers to connecting with them. But don’t just take our word for it; ask your friends – chances are they’ve had a positive experience with TTG and Brand-Aid already.
founding SPONSORs
Wild Geese Studio, a co-founder of The Business of Naming, is a naming-first brand-strategy studio. We help global brands develop hardworking names, take the friction out of name adoption, and create better central nervous systems for name management. We work with the greats (Ford, Docusign, WNBA, among many other household and officehold names), and we train agencies to build and grow their own naming practices. Join us on the world wide web at www.wildgeesestudio.com and sign up for our newsletter, The Naming Playbook, while you’re there.
Wild Geese Studio, a co-founder of The Business of Naming, is a naming-first brand-strategy studio. We help global brands develop hardworking names, take the friction out of name adoption, and create better central nervous systems for name management. We work with the greats (Ford, Docusign, WNBA, among many other household and officehold names), and we train agencies to build and grow their own naming practices. Join us on the world wide web at www.wildgeesestudio.com and sign up for our newsletter, The Naming Playbook, while you’re there.
The Naming Group, a co-founder of The Business of Naming, is one of the world’s leading brand naming agencies, helping Fortune 500 companies, enterprise organizations, and funded startups navigate the complexities of naming at scale. Founded in 2009 by Nina Beckhardt, an internationally recognized authority on naming and brand innovation, they specialize in designing enterprise naming systems, corporate renames, and architecture strategy. The Naming Group has led naming at Chevrolet, HP, Kohler, Reebok, and one the largest US banks, to name a few. Through its Naming at Scale Substack and industry leadership, they share best practices for how organizations can use naming to drive clarity, differentiation, and organizational harmony.
The Naming Group, a co-founder of The Business of Naming, is one of the world’s leading brand naming agencies, helping Fortune 500 companies, enterprise organizations, and funded startups navigate the complexities of naming at scale. Founded in 2009 by Nina Beckhardt, an internationally recognized authority on naming and brand innovation, they specialize in designing enterprise naming systems, corporate renames, and architecture strategy. The Naming Group has led naming at Chevrolet, HP, Kohler, Reebok, and one the largest US banks, to name a few. Through its Naming at Scale Substack and industry leadership, they share best practices for how organizations can use naming to drive clarity, differentiation, and organizational harmony.
The Business of Naming brings together the world's professional namers, strategists, and brand leaders.
If your business serves this audience — trademark services, linguistic and translation agencies, domain registrars, research tools — sponsoring puts you in the room with the exact people who recommend and buy what you sell.
The Business of Naming brings together the world's professional namers, strategists, and brand leaders.
If your business serves this audience — trademark services, linguistic and translation agencies, domain registrars, research tools — sponsoring puts you in the room with the exact people who recommend and buy what you sell.
Headline sponsor
Headline sponsor
Featured Sponsor
Featured Sponsor
Supporting sponsor
Supporting sponsor
[who's attending]
The biggest powers in naming, all in one room
The Business of Naming is a one-day gathering of the people who name things for a living: agency founders, freelance namers, Fortune 500 in-house brand leads, strategists, linguists, and the trademark and research folks who make their work possible. It's a small, focused room of decision-makers and recommenders in a corner of the industry that doesn't have many places to gather. If your business serves this audience, sponsoring puts you in front of them in a setting where they're paying attention, talking to each other, and remembering who showed up.
[who's attending]
The biggest powers in naming, all in one room
The Business of Naming is a one-day gathering of the people who name things for a living: agency founders, freelance namers, Fortune 500 in-house brand leads, strategists, linguists, and the trademark and research folks who make their work possible. It's a small, focused room of decision-makers and recommenders in a corner of the industry that doesn't have many places to gather. If your business serves this audience, sponsoring puts you in front of them in a setting where they're paying attention, talking to each other, and remembering who showed up.
[who's attending]
The biggest powers in naming, all in one room
The Business of Naming is a one-day gathering of the people who name things for a living: agency founders, freelance namers, Fortune 500 in-house brand leads, strategists, linguists, and the trademark and research folks who make their work possible. It's a small, focused room of decision-makers and recommenders in a corner of the industry that doesn't have many places to gather. If your business serves this audience, sponsoring puts you in front of them in a setting where they're paying attention, talking to each other, and remembering who showed up.
headline sponsor | $15k (2 spots)
Host the official pre-event happy hour or afterparty. Top billing across the event. Headline Sponsors co-host the day with us and get the most visibility before, during, and after. You get: • Headlining host of the official pre-event happy hour or afterparty at nearby premium venue. • Top-tier logo placement on the website, every event email, and all printed materials. • 4 comped tickets • Feature writeup and dedicated promotion in our email announcements • Full-page ad in the event program • Naming rights on the official kickoff or after-party
headline sponsor | $15k (2 spots)
Host the official pre-event happy hour or afterparty. Top billing across the event. Headline Sponsors co-host the day with us and get the most visibility before, during, and after. You get: • Headlining host of the official pre-event happy hour or afterparty at nearby premium venue. • Top-tier logo placement on the website, every event email, and all printed materials. • 4 comped tickets • Feature writeup and dedicated promotion in our email announcements • Full-page ad in the event program • Naming rights on the official kickoff or after-party
headline sponsor | $15k (2 spots)
Host the official pre-event happy hour or afterparty. Top billing across the event. Headline Sponsors co-host the day with us and get the most visibility before, during, and after. You get: • Headlining host of the official pre-event happy hour or afterparty at nearby premium venue. • Top-tier logo placement on the website, every event email, and all printed materials. • 4 comped tickets • Feature writeup and dedicated promotion in our email announcements • Full-page ad in the event program • Naming rights on the official kickoff or after-party
featured sponsor | $5k
Own a high-touch moment of the day. Featured Sponsors get their brand on the things attendees actually use and remember. You get: • Branded presence at the snack station, coffee + beverage bar, or photo booth (first come, first served) • 2 comped tickets • Logo on the website, every event email, and all printed materials • Full-page ad in the event program
featured sponsor | $5k
Own a high-touch moment of the day. Featured Sponsors get their brand on the things attendees actually use and remember. You get: • Branded presence at the snack station, coffee + beverage bar, or photo booth (first come, first served) • 2 comped tickets • Logo on the website, every event email, and all printed materials • Full-page ad in the event program
featured sponsor | $5k
Own a high-touch moment of the day. Featured Sponsors get their brand on the things attendees actually use and remember. You get: • Branded presence at the snack station, coffee + beverage bar, or photo booth (first come, first served) • 2 comped tickets • Logo on the website, every event email, and all printed materials • Full-page ad in the event program
supporting sponsor | $1.5k
A simple way to support the event and get your name in front of every attendee. You get: • Logo on printed materials and a link on the website • Half-page ad in the event program
supporting sponsor | $1.5k
A simple way to support the event and get your name in front of every attendee. You get: • Logo on printed materials and a link on the website • Half-page ad in the event program
supporting sponsor | $1.5k
A simple way to support the event and get your name in front of every attendee. You get: • Logo on printed materials and a link on the website • Half-page ad in the event program
[hop aboard]
become a 2026 sponsor
If you're interested in becoming a 2026 sponsor, send us an email: hello@thebusinessofnaming.com.
[hop aboard]
become a 2026 sponsor
If you're interested in becoming a 2026 sponsor, send us an email: hello@thebusinessofnaming.com.
[hop aboard]
become a 2026 sponsor
If you're interested in becoming a 2026 sponsor, send us an email: hello@thebusinessofnaming.com.
