Text reading "The Business of Naming" in bold orange letters on a white background.

A conference for people who make a living making names.

Join us for a global gathering of the best and brightest in naming. 

The Business of Naming is a one-day, in-person, live-and-lively conference that invites namers to connect, create community, and elevate their game.

What to expect:

Fresh perspectives from industry veterans

Collaborative exercises

Breakout groups

A chance to be among folks who share your unique passion and talents

Be there:

Fall 2026
New York, NY

Date to be announced soon!
Sign up for our mailing list and be among the first to know when this year’s details are live:

Love from past attendees

  • "I flew 6000 miles and it was worth it every timezone. The OG’s and the rookies in the very same room. Wise perspectives, top knowledge and the opportunity to feel that what we do matters."

    -Oscar Arenas Larios

  • "The Business of Naming conference really rocked. As a freelancer, I found myself in the very rare position of being able to meet folks from agencies, some of whom I'd worked with many times, in person for the first time ever. Even just attending, I felt more recognized as someone who has worked in the industry for 18 years than I ever have in the past. Beyond that, getting to meet namers both experienced and new to the game with whom I've never had the chance to interact was both invigoration and elucidating. Not to mention that the whole thing was such a glorious nerd fest!"

    -Richard Loranger, Freelance Namer

  • "A conference as fun and memorable as it is practical and insightful, The Business of Naming is a career highlight. I can't wait for the next one, because there's sure to be more great speakers, relevant topics, and a room filled with creative energy. I experienced a true sense of community-- one that showed up to support each other. If you're a namer at any stage of your career or work closely with brands and brand names, The Business of Naming is the conference for you."

    -Ali Sell, Freelance Senior Copywriter & Namer

  • "The lowest ego, highest generosity "conference" I've ever attended. The levels of mutual respect, open mindedness and genuine passion for this shared craft were inspiring. If your creative chalice is feeling under filled, the Business of Naming is the place to top up."

    -Chelsea Carlson, Strategist

  • "As a professional namer, I can’t imagine a better conference for connecting, collaborating, and commiserating with fellow namers than The Business of Naming. This gathering of industry superstars and new namers alike, was the largest, brightest, and most inspiring group of word nerds I’ve ever been part of. I came away with new insights, new name ideation techniques, new contacts, and most importantly new new friendships."

    -Alexandra Watkins, Founder of Eat My Words and Author of "Hello, My Name is Awesome"

IT'S BURNING MAN FOR NAME WRANGLERS

IT'S BURNING MAN FOR NAME WRANGLERS