Day-of Schedule 2025
Friday Oct, 3
11:00-6:00 PT
We’ll have 15 min breaks in between each talk for snacks and whatever else you might need to do.
Please arrive well before 12pm, as we'll begin on time!
11:00 AM – Doors Open
11:00 - 11:30 – Check-in, mingle, grab some coffee and donuts
11:30- 12:00 – Get situated, find a seat
12:00 PM – Opening Remarks
12:15 PM – Making Our Expertise Visible Through the Power of Community
Caitlin Barrett, Founder, Wild Geese Studio and Naming for Everyone
1:00 PM – The Case for Change
Jake Hancock, Senior Partner, Lippincott
1:45 PM – The Expert in the Room
Jeremy Huggins, Senior Naming Strategist, Amazon
2:30 PM – Naming Systems: The What, Why, and How of a Misunderstood Practice Area
Rob Meyerson, Founder, Heirloom
3:15 PM – Making Sausage with Anthony
Anthony Shore, Founder, Operative Words
Angela Wilcox, Managing Partner, Wilcox IP; Trevor Caudle, Trademark Attorney, Trevor Caudle Law Practice, PC; Irina Lyapis, Director - Trademark and Brand, Atlassian; Moderator: Shannon DeJong, Founder & CEO, House of Who
4:15 PM – Panel Discussion: The State of Trademark
Panelists:
Angela Wilcox, Managing Partner, Wilcox IP; Trevor Caudle, Trademark Attorney, Trevor Caudle Law Practice, PC; Irina Lyapis, Director - Trademark and Brand, Atlassian; Moderator: Shannon DeJong, Founder & CEO, House of Who
5:15 PM – The Fine Print of Naming: Negotiating Naming Contracts
Nina Beckhardt, President & Founder, The Naming Group
5:45 PM – Closing Remarks
6:00 PM Onwards - An unofficial afterparty gathering spot will be recommended