The Business of Naming is the world's first global conference dedicated entirely to professional naming. Founded in 2025 by Caitlin Early Barrett of Wild Geese Studio and Naming for Everyone, and Nina Beckhardt of The Naming Group, the conference brings together the brightest minds in the naming industry from around the world.

Naming is critical to the relationships we have with brands and business. But as a practice, it is poorly understood and often invisible. The Business of Naming was founded because naming deserved its own gathering—an event where strategists, branding experts, trademark attorneys, naming specialists, and linguists could connect, collaborate, and celebrate their craft.

Each year, we invite world-class speakers and attendees to share insights, techniques, and experiences. Whether you're a seasoned namer or naming-curious, this is where the global naming community comes together to co-create the future of naming.